Why do I need marketing?

Why do you need marketing? Marketing is the message that conveys why a prospect needs your product and how to reach you.

You may be engaging in marketing and don’t realize it! If you’ve talked up your product, you have been using word of mouth to drive traffic to your location, whether physical or online. Word of mouth is the oldest form of marketing.

Marketing will give a business’s customers a consistency of engagement so they can form their expectations. It is an integral part of the sale process since it is a systematic way to generate new leads.

Marketing helps generate awareness to bring in leads and nurture those leads until they are qualified for the sales team. It helps in the steps of the buyer’s journey before and after a sale.

How has marketing helped you?

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