How to become purposeful with your social media content

Your purposeful content should reflect who you are, what you do, and what you want to be known for. The next step once you've realized these three areas is to take your purposeful goals into the content you're creating. You should be creating social media content that reflects your values and speaks to exactly what you want to be known for.

While this may sound basic, it can become more intricate as you ask yourself:

  • How am I fulfilling the values I've set for my business?

  • How can I better fulfill the brand promise of [insert value] that my business is making?

  • What do people need to know in order to understand [insert value] better?

Purposeful Social Media Content Serves Three Goals

It lets people know what you stand for

Your brand should shout who you are and what you stand for from the rooftops. A picture says a thousand words and all of them should be in alignment or offering additional depth to the image you want to build. You should get to the point where people look at what you post or read your caption and say they know exactly who posted it.

This is a mixture of recognition and consistency. People know what to expect from you, down to the colors you use and the way you introduce yourself, so they begin to remember you. One of your largest goals with marketing is awareness (they know you exist!) followed by being top of mind (they remember you exist!) and lastly they are considering you as an option (they like you and you make sense!).

It uses imagery that creates emotion

Social media posts without an image don't do so well. It's why Facebook has allowed people to create post backgrounds when you have short text - people don't respond as much to regular updates without photos.

According to HubSpot:

Facebook posts with images see 2.3X more engagement than those without images. 

Live videos on Facebook have an engagement rate of 4.3% compared to 2.2% for non-live videos.

85% of videos on Facebook are watched without sound.

While you're content may be great, you still need to entice people with imagery that lets them know what you're all about. It should create an emotional response. That doesn't mean people cry at every photo, but it does mean that they should build an emotional connection or respond with what you intend whether it's happiness, excitement, anger, etc. 

It makes sharing easy

People should want to share what you have to say. The more valuable your content, the more likely it is that people will want to share it. When you're creating your content, keep the shareability in mind like:

  • Tag or watermark your photos so people can find your original content

  • Make what you have to say or tell valuable enough to share

  • What it means for the people sharing and what it does for their image (people like to share Harvard Business Review for this reason)

These are the three things that you should be striving for as you develop content. Likes are nice, comments are better, but shares are best.

Once you have your content structure and purpose in mind, it makes tailoring it to each platform that much easier. The pre-work you do to make sure posts, captions, and images align with your values creates a cohesive and consistent online message supported by everything your consumer can see.

Let's get real

I know this can sound difficult or even get you to the point of nit-picking. I am that person. I scan through stock images until one is perfect in color, feel, and purpose. It has to suit each social platform as well (I would never post the same image on Instagram as I do on LinkedIn because I'm serving my audiences in two different ways).

Look at the two images below. One was a "Yes!" for me and my business because it supported my values of fun, simplicity, and boldness. You want to take a guess which one?

(In case you’re wondering, I picked the first one. I never use yellow in my images and loved the simplicity of the image on the right.)

I did the same thing for one of my recent clients. She wanted to be seen as organized, professional, and approachable but with a more down-to-earth vibe (no marble flatlays in anything of hers!) I showed her all the stock images I pulled, before explaining why I chose the first one. The first one had the right colors, sent the right message of organization, and filled in the site with added value.

How are you creating purposeful content?

Creating a brand with purposeful content

One of the biggest struggles I see with clients is developing purposeful content that adds to a brand’s perception on a macro and micro level. By purposeful, I mean thought-out and planned so that your content comes across as coherent and organized.

Content should be:

  • Add to people’s understanding of your brand

  • Educating your audience about who you are

  • Lending evidence to what you stand for and what you’re good at

  • Developing a relationship with your ideal audience

If you’re content isn’t speaking to your audience, revealing more about you, and educating then it’s not doing the legwork it should. By creating a more organized framework for your content work, you can create content that converts as well as engages.

Macro-Level Content Strategy

Your content strategy is dictated by the form of content you’re trying to create and what your subject-matter will be.

Form of the Content

At a first level, you should be asking yourself, “How does my audience like to take in content?” This will decide if you’ll be spending time creating videos, blogs, podcasts, etc. It decides the form of your content.

Content Topics

Your content shouldn’t become a mishmash of different topics. People want to see continuity in what they’re digesting, it should build on itself and not just be stand alone pieces. One of my favorite examples of effective content strategies is HubSpot. HubSpot creates longer form pieces that pull together multiple articles, bringing more value to people interested in deep diving on certain topics.

Identifying Your Topics

Ask, “What topics should they hear about, or want to hear about, to solve their problems and learn more about what I do/who I am?” This is a mixture of content that solves their problem, speaks to your business’s capabilities, and shows off your best work.

I like to put together a list of at least three to five overarching types of topics that a business will talk about. That way, no matter how many pieces of content you put together, your business won’t seem like it’s doing everything or overreaching itself.

Putting your content type and topics together allows you to create content geared specifically to your audience. With these in mind, you can create a content schedule that makes sense for you to stick to.

Micro-Level Content Strategy

Even at the smallest level, each piece should fit into your overarching strategy, content schedule, and promotional focus.

Call to Action

Within the piece of content, whether it’s a video or blog, it should gear people up for how they can get more information from you. Their next step should be clear. It could be:

  • Signing up for your email list

  • Getting your free download

  • Subscribing to your course

  • Signing up for your event

  • Etc.

Any type of ask could be at the end of your post, just make sure that the topic and nature of the content should easily lead into what you discuss. For example, it would be strange if you wrote a post about time management and then tried to get people to purchase a baby toy. Neither are related to each other in a way that your audience can make sense of.

Want to learn more about creating purposeful content? Subscribe below!

Best practices for social media engagement

I know, social media can seem like a pain. But it's meant to drive engagement between you and other people.

Since the true purpose of social media is to drive connection, you're not leveraging social channels to the fullest extent if you're not engaging on an individual level.

Why is engagement on social media so important?

1. Because if you're not connecting and engaging with others then you're missing out.

You're not actually meeting the people that social media let's you get in touch with. No matter the country or time zone or interests, you can cross so many barriers easily and fluidly with a single post.

2. Algorithms want to see engagement.

If you're screaming, "ME ME ME" from the corner by only posting about yourself, for yourself, and by yourself, then you're not really on social media for the right things. You should be engaging so that no matter the channel you're on - Facebook, Instagram, LinkedIn, or Twitter - people see you as someone looking to be social.

And the algorithms love it. I conducted my own social experiment: I continued posting to my work Instagram account and stopped engaging altogether (no liking, commenting, etc. on other people's posts) and watched my own posts decline by half. That's just how important engaging is.

So, you've scheduled all your posts in advance. What do you do next to jumpstart your social media engagement?

Scheduling your posts out allows you to take the pressure off of posting or devising new content everyday and puts you in the headspace to engage with people who engage with you first or who may be of interest to your business.

1. Comment on people's posts.

Spend your time writing comments that mean something. I "That's nice" or a "You're awesome" or "Follow me back" don't count for much in the game of comments.

Side note: Do not have a robot do this portion for you. Robots are not good at pretending to be human - their comments often don't make any sense - but by having generic comments you're showing people that you're not interested enough to be specific.

General Goal: 10 before 10.

I heard this in one of my accountability groups and loved it! 10 before 10 is an easy way remember to engage on social media. It means that you leave 10 comments before 10AM - you knock out your engagement before the day has even started.

2. Like other people's posts and videos is like being a good neighbor.

Genuinely engage with content you enjoy so that you can see more of it and so people know that you appreciate them. Especially if they're also putting in the time and effort, reward them with the likes and kudos you would want for yourself.

General Goal: Spend 10 minutes engaging per day.

That may sound like a lot, but if you spend your time starting conversations and not just scrolling, you'll be surprised what you can do in just 10 minutes! Or 5 minutes. Whatever your schedule allows, it's worth spending time relating to others.

3. Start a messenger conversation

Really love what someone has done? Send them a private message.

Really want to dig deeper into a post? Send them an individual message.

People love that you thought of them and want to speak further. It's like a handwritten note in a sea of emails.

4. Respond to people engaging with you.

If someone leave you a great Google Review, Facebook Review, or comment - thank them! It's not too time consuming and people will remember that you spent time engaging with them specifically - it makes them feel heard and appreciated.

Especially if your content is being shared or people are generating a lot of their own content and tagging your business or checking in to your location, this is a perfect opportunity to connect in another way.

5. Get involved with Groups.

Facebook and LinkedIn Groups can be invaluably to generating a following or traffic to your page. Whether you've created a group and are managing it, or have joined a group that has your target audience, both do wonders for your social media presence.

Keep in mind that in the group you're there to add value first, connect with others second. And a very distant third is to promote yourself directly and only in the manner approved by the group so you don't come across as "spammy."

What if I have a lot of social media channels that I need to engage with?

If you have Twitter, Facebook, Instagram, LinkedIn, Youtube, Twitch, and the list goes on and on then I would divide your time on what matters most and how you can be most effective.

If you comment best online, then block out time for LinkedIn, Facebook, and Youtube to tackle all at once. If you comment best on mobile, then block time for Instagram and Twitter.

I would recommend splitting your time between them so you're not only active on one. I love time blocking as well so you don't fall down the rabbit hole and engage for 8 hours (when you could be working on your business).

Does all of this even work anyway?

The biggest complaint I hear about social media is that, "It's all for show and I don't get any business anyway."

My response is that you will get a response where you show your effort. If you aren't spending your time and effort in social media, it's unlikely to reap any rewards. However, if you are cultivating true relationships and engaging you are much more likely to connect with people who can help you grow and may even be customers.

Branding generates revenue

How many of us understand the value of branding?

Branding is the process of developing a differentiated presence in the mind of consumers that attracts and retains customers.

According to research, the average revenue increase attributed to presenting the brand consistently is 23%. 

Having an understanding of your business vision and knowing your ideal audience can help you authentically connect and maximize your efficiency.

Authenticity is Key

91% of consumers say they are more likely to buy from an authentic brand. 

Branding is a method to showcase your business, founders, and value through mass means. Instead of communicating one to one with every prospect, branding allows people to understand who you are, what you offer, and how to relates to them.

However, branding needs to rely on authenticity to be effective. Developing a message that's not based in fact is the surest way to lose customer trust and loyalty.

Branding Drives Customer Loyalty --> Revenue

Customer loyalty can be worth 10x as much as a single purchase.

Increasing customer retention is a valuable part of branding, especially with the amount it's worth to the bottom line. By creating a place in the mind of the consumer, they both remember to purchase from you next time and continue to associate you with their positive experience.

Loyal customers can become brand advocates, individuals who share their enthusiasm for a product or company with others. Strong fan bases are typically seen in sports, but are prevalent in the way certain customers refer to brands (like "I only buy Nike" or "I'm a Nike girl/guy").

Branding Engages Current and Potential Customers

Customers who are fully engaged represent a 23% share of revenue compared to average customers.

Branding gives companies the opportunity to gain the attention and value of an engaged customer. These are people who are fully engaged in a brand, ready to share new information or be involved with upcoming information. These are the individuals that open emails, reply to social posts, and more.

Engaging customers through branding means showing up as yourself on multiple platforms (email, social, web, etc.). Without showing up to engage, it's hard to have a conversation with customers or potential customers. 

So, after all this research, why wouldn't you want to brand your business?

The power of partnership: collaboration over competition

I love working with other businesses! It's a great way to get to know someone and to help lift each other up. Every business and business owner has different strengths, so by working together in a complementary way you can create synergies between your businesses (and maybe create something that you may not have attempted on your own).

I have been partnering a lot recently on different projects as a way to:

- Increase visibility: Jessica Modad and I have partnered for our InstaBrand series.

This way people that they know get to know you too! 

- Create things together: Laura Cheek and I partnered for a series on social media marketing.

Sometimes it's hard to get outside of yourself and get feedback on your own business or how to improve. Business besties and connection can open doors you've never thought of! 

- Celebrate collaboration: J Franco and I will be creating a Live video about hiring a marketing expert.

By working together, you're promoting collaboration over competition (and may accomplish some pretty nifty things).

Ways to partner with other entrepreneurs

1. Go Live together

2. Interview each other

3. Have coffee 1 on 1

4. Promote sharing of each other's social posts

5. Use as referral partners

6. Develop a co-offering

7. Create a video series together

8. Leverage a partnership network (instead of doing everything)

9. Share or pool resources

10. Ask for referrals or recommendations

11. Keep in touch

12. Co-creation of articles and content

All of these different ways can help you create a deeper business community and create an offering with greater depth to meet customer needs.

How else do you partner with other entrepreneurs?

The cost of not investing in your online presence

I've heard a lot lately that some business owners aren't interested in investing in their online presence. Online dollars can seem like a lot when you "aren't getting any website leads anyway."

Your online presence consists of any messages you put out online and can include (but isn't limited to) your website, social media channels, Google My Business, news articles, videos, and anything else an individual might find when searching for your business.

However, what does it cost you when you don't spend the money?

1. Your brand presence

A brand without an online presence, or without a presence that resonates with its target audience, isn't helping you attract new customers. It's not helping you connect on an emotional level and not doing the thing it's meant to do - let people know that your business exists.

This sometimes looks like:

- People who exclude their website from their business card

- Being too nervous or ashamed to tell people they have a website

- Going out of their way to hide that they have a website from prospects

2. Online leads

If people can't find, navigate, or connect with your online presence then you are losing potential customers. People want to know more about a business before they show up to a storefront or reach out. At this point in the 21st century, not having an online presence is downright suspicious since it makes people question if you're a real company.

This sometimes looks like:

- A lack of any online materials for people to find and search

- A website or social media channels that don't rank well enough for people to find you

- A site that is confusing about what you want people to do

3. Credibility

One of the things that a website gives your business is credibility. It shows that you've invested in your business enough to care about potential customer's impressions when they actively are looking for people that offer your types of services.

This sometimes looks like:

- People not picking up the phone because a brand or website looks like outdated

- People feeling skeptical about a business's expertise

- People looking for additional ways to validate your business's expertise (i.e. maybe I'll check the reviews feelings)

4. Trust and Interest

Despite what you may have heard, customers are paying attention - especially to video and content. Investing in these types of methods to boost your brand presence can be very effective when increasing customer interest and engagement.

81% of video viewing sessions capture people’s attention.
— Google/Ipsos, “Video Mobile Diary,” U.S., 2017

This sometimes looks like:

- Loss of interest in a category or business

- Deciding not to return to a website or social media platform

- Choosing a competitor to give their business

So, at what point does it become worth it to you?

And if you're not going to invest in your business, than how can you ask customers to?

How you can incorporate the most important thing (hint:yourself) into your social media

Why should you do this?

People need to know you’re a real person.

On the internet, people have the opportunity to craft amazing profile which may or may not be real. By showing your face and giving a face behind an organization, you are literally showing people that their is a real person behind your presence.

Familiarity builds liking. Liking builds trust. We do business with people we like and trust.

If people never see you or get to know you, how can they be expected to purchase from you? Without incorporating your personality into your posts, they will never get a sense of who you really are and why you are the right person to do business with.

Think of it like owning a physical location - wouldn't it be weird if you never met anyone helping you?

Can you imagine going into a store to buy a new outfit and hearing a voice over the PA answering your questions? Would you feel comfortable not knowing who's behind all of the words and messages?

Probably not. Stand behind what you're saying and help your customers understand who you are so you don't end up with a Wizard of Oz situation.

Incorporating yourself into your social media is especially important when you own your own business or YOU are your business.

You are not a corporation, you should have a human side.

People want to meet the owners and people behind the scenes. That way they understand who you are, why you do what you do, and why they should be excited to work with you. No one wants the dry or boring copy. Or the answering service that hangs up on you. They want a human side to a company.

Big business is trying to humanize themselves, so it should be something easier for small businesses and entrepreneurs.

Humanizing brands and businesses is a way to get customers to care more about what you have to offer. You can read more about how you can be successful humanizing here.

Ways to infuse your personality and presence into your social media

Your brand palette

This should be a fun way to incorporate and show who you are with color and visuals.

Positioning statement

Your positioning statement summarizes what you're all about. It should be part of your Instagram bio and make people think, "This is the kind of person I want to interact with.

Photos of yourself

It doesn't need to be every photo, but incorporating pictures of yourself and your employees shows people (literally) who you are.

Write how you speak

Don't speak like a drone, actually write posts how you would speak so people can get a true hint of your personality.

Have days just for fun - share something

Not everything should be about selling on your social media. Spend some time getting to know your followers and sharing fun information about you.

Be yourself

Always be yourself! This is the quickest and surest way to make sure the people who get in touch with you will be the right match.

Share what’s really going on

Not everything has to be sunny days and endless mimosas. Be real with your audience about life, they will appreciate the honesty.

For more tips about infusing your personality, you can read on here.

Top Instagram apps, tools, and resources

Social media is a beast to tackle. There is so much going on, things are always changing, and it's hard to know what to use to get started with the multitude of apps out there.

In response to the confusion I've seen online and in person, I've put together a list of my top resources to have an amazing social media presence.



My number 1 tool for creating social media content. Use it on the desktop or mobile app to put together social media templates for any platform. Template sizes for social media posts come built in so you don't need to figure out individual photo pixels.

Motion Stills (only available for iOS)

Great app for creating boomerangs from Apple Live photos.

Video crop

For iOS
For Android

With this app, you can crop videos to fit in the Instagram frame.


For iOS
For Android

If you are trying to create a grid out of one photo, this app will automatically divide the photo into the sizes you need.


If you haven't heard of WordSwag, you need to! WordSwag is great for putting together text and photos without needing to worry about resizing or restructuring you content. You just type in the text you want, choose a photo, and choose your text style. The app automatically generates the photo for you!

PicFlow (iOS only)

Put together photos with music for a slideshow. You can make a slideshow of just about anything, and add in some music off of your phone. They also include standard tracks in case you don't have music on your device.


For iOS
For Android

Turn small movements into a GIF! I love boomerang for adding a fun touch to my Instagram feed.

Pic Collage

For iOS
For Android

Want to make a grid of photos? Use this app to turn any collection into a collage.

Places to find stock photos

When putting together templates for your social media posts, try to use your own pictures. For industries that lack photos, or are working on collecting some, I've gathered a few stock photography websites together.

Stock photos should not have any copyright restrictions in place when you are using them for your account. These are my top sites for finding free stock photos that have a creative commons license.

I love using stock photos since marketing can be under an NDA or clients don't want you to release ongoing projects. Check out how I've incorporated stock photos into my Instagram:


Repost for Instagram

For iOS
For Android

Allows you to re-post content from other people's pages. Make sure you get their permission before re-posting any of their content!


App and site to schedule Instagram posts. If you are pressed for time, this will prompt you when to post and let you see what your grid will look like if you post in a any given order.



One app I like to use for hashtags is Tagomatic. For more about hashtags, read my complete guide to hashtags.


Allows you to find and save hashtags for the account you are working on. It also recommends additional hashtags to use based on your search.


The app will let you see who is following yo back, who has unfollowed you, and who is following you that you are not following back.

I hope this list of recommended tools has helped you jumpstart your social media strategy! What other apps do you love to use?

Want to read more about Instagram?

How to Gain Instagram Followers

Tips on Defining your Brand on Instagram

How to drive social media engagement

Your brand is more than your logo

Branding is more than making your company look pretty.

It’s about conveying your spirit and personality to people who can identify with you. Brand identity, what you say and show, is a large part of that.

Brand image, the visual composition of your brand, is also a major consideration. It’s the visual story of what you bring to your customers. It includes your logo, any trademarks, particular colors, and anything else attached to your brand from spokespeople to packaging to in-store experiences.

Brand image is a lot to cover since it includes every way that a person sees your brand. This image should convey the aspects of your brand personality, especially your top brand adjectives.

Your image should get to the point where people recognize the brand even without the logo. For example, you see a baby blue box and you think of Tiffany’s. Or a bright red box with golden arches and think of a Happy Meal. These are obvious and effective signs of branding at work.


Here are some things to keep in mind:

These main considerations are essential to the success of your brand and should be maintained. McDonald’s is red and gold. Tiffany’s is baby blue. Brands event patent signature colors or the way they are used for this reason.

Your choices should be reflected in every place the people interact with you. This means your website, business card, social media and more need to reflect your brand personality, image, and identity.

Why is this so important?

Let’s say you’ve chosen a high-end restaurant to take you and some friends out to celebrate. Their website’s photos made you think of white tablecloths and champagne buckets. When you arrive, the white tables are actually linoleum and the champagne is only a dream. What you expected to encounter and the actual experience are nothing alike.

This incongruity between what people expect and what they experience can stop people from returning. Disappointment abounds and people decide to try somewhere else next time.

Now think of the opposite situation.

You read an online review about a pizza by the slice place that is so popular that is has a line around the block. It’s in a crowded area right next to where you like to go out with your friends. That night, you drag your friends with you and experience a wait (but not too long). You have an amazing slice of pizza at a picnic table nearby.

While this experience may not be mind-blowing, the difference between expectation and reality was positive enough to return.

Your brand image needs to show your at your best without representing you. Otherwise, your customers will end up with a negative experience instead of a positive one.

Need a brand health check to see how your brand is performing?
Check out my Brand Audit Package to see how you could be leveraging the power of your brand.

21 ways to increase your site traffic

"How do I increase my site traffic?"

I have heard this question several times in the past week and wanted to put something together to help small business owners to increase their site traffic.

Site traffic is important since online sales can be a numbers game.

Online conversion rates are incredibly low, around 2.95%, so increasing the amount of people coming to your site is key.

Here are 21 ways to increase your site traffic

1. Guest blogging

While this is no guarantee of traffic, it can help increase it if you are posting in place where:

  • Your target customer hangs out

  • The blog owner actively promotes their content on social media

  • The blog following is engaged with new posts

  • The content is related to what you do

  • The site receives a significant amount of traffic (if you want to check it out, see Similar Web.)

Guest blog posting can be a lot of fun, but does require time and commitment to see results from.

Suggestion: Try getting one guest blog post per month with the above parameters in mind.

2. Social media marketing

Use the power of social media to direct people to your site! You can use Facebook, Instagram, Twitter, Pinterest, or LinkedIn. Before choosing which ones to concentrate on, ask yourself:

  • Which ones make the most sense for my business?

  • Which ones are my ideal clients on?

  • Which ones best showcase what I have to offer?

Suggestion: Try a couple out and see which ones offer the best results. For social media to work though, you need to do more of this.

3. Content marketing

Blogging on topics that are of interest to your target market can help them stumble upon your site. By answering their questions, before they need to reach out and ask you directly, you are showing that you are knowledge, interested, and concerned with the customer's point of view. It can also help you since people also search for their problem, not necessarily the name of your business as their solution.

Suggestion: Include blog posts on your site that give in-depth answers to some of the concerns you've received from customers.

4. Advertise online

Placing advertisements in social media or as part of a search engine can increase the number of people coming to your site. Keep in mind that conversion rates are very low for advertisements, and that people may bounce out of your site if what they land on isn't what they expect.

Suggestion: Test out advertising on different platforms and see which one is offering real conversions for you.

5. Search Engine Optimization (SEO)

Make sure your site includes your industry, product, and any additional keywords involved in purchasing your product or service. This can be done on-page for your website. However, for increased SEO results, you may want to look into hiring an SEO expert.

Suggestion: Make sure your website includes the keywords related to your industry so people can find you. Targeting long-tail keywords is a good idea.

Some additional changes you can make to increase your site traffic:

6. Include your website link in your email footer

7. Include your website link on your business card

8. Direct potential clients or customers to purchase from your website

9. Ask people to share your content on social media that has a link to your site

10. Email your friends and family about your business and ask them to share it with others (include a link)

11. Create a subscriber list for your blog or services and email market to your followers

12. Get listed in online directories (Google My Business, Yelp, Whitepages, etc.)
13. Invite others to blog on your site or be featured and then ask them to share the post

14. Incorporate video into your site (Google loves and prioritizes sites that include videos)

15. Get your name out locally or in your industry with speaking gigs or networking events

16. Share your blog posts or advice in social media groups and conversations (Facebook Groups, LinkedIn Groups, Twitter Chats, etc.)

17. Be a guest on or start your own podcast

18. Find other people in your industry who can act as a referral for you, and you for them

19. Comment on blogs that your target customer would be interested in

20. Reach out to social media influencers to post about your product or service

21. Do something worth talking about

6 reasons why you should brand your Instagram

Instagram is one of the best places that you can promote your brand. It's not too crowded with brands, is great for showcasing a product or service in video or photos, and has an algorithm that makes it easier to reach your ideal customer.

Why you should brand your Instagram

6 compelling statistics on connecting with your following

  • Organic marketing reach on Facebook has been down 63% over the past 4 years, while Instagram's organic marketing has increased by 115%.

  • Instagram users are more than twice as likely as Facebook users to regularly engage with brands.

  • Instagram has 58% more engagement per follower than Facebook.

  • Only 36% of marketers are using Instagram (compared to 93% of marketers on Facebook).

  • Instagram has a higher average order value than Facebook ($65 vs $55).

  • Brands on Instagram reach 100% of their followers, compared to 6% on Facebook.

Statistics are courtesy of Selfstartr.

If you're not sure if Instagram is for you, ask yourself these two questions.

  • Does my brand lend itself to visual presentation?

  • Do I want to connect and engage with potential customers?

Those may be only two reasons, but they are two powerful ones. They could change the amount of people you reach quickly, and allow you to show your product or service in the best light possible.

Some quick Instagram etiquette tips

If you're not doing these things, it may be hurting your online branding efforts.

Ask before re-posting other people's content.

Make sure you ask someone if you can use their photos and then attribute them in your caption. It's only fair to give someone credit for the hard work they've done to brand their feed with amazing content. Give the compliment of sharing and tagging them, it's what you want others to do for you.

Be online to create relationships.

Comment on other people's posts. Genuinely engage with them about their businesses, brands, and services. The more you give in your relationships online, the more likely it will come back to you in a positive way.

Don't spam people.

We know that your account is about your business, but you shouldn't be yelling, "Buy from me!" in your captions for every post. It's too much to constantly be hearing about how people need to buy from you. Try sharing content from people outside your business and acting like a full brand (not just a salesperson).

Want to know more about how you can increase your engagement on Instagram?

Read more here about how to gain followers

Read on here about how to define your brand on Instagram.

Wish your Instagram presence was more consistent, cohesive, and effective?
Check out my Instagram Branding Package to increase your #InstaGame!

Here are my top 3 tips for turning your side hustle into your full-time gig

This year is huge for all the people side hustling and turning it into a full time business. First of all:

Congratulations on taking the leap!

And it is a leap. It can be hard to start committing to something full time, especially after it being relegated to an "after work" activity or on the back burner. Bringing your focus to your side hustle, especially enough to turn it full time, is amazing.

Bu the hard work is just starting.

Unfortunately, the hard work is just beginning. I'm sure you're feeling it now: the pressure to MAKE IT ALL WORK. The feeling that turning your hobby into a full time activity means you're doing a bunch of things you may not want to be doing, but that comes with the business owning territory.

Your new year is full of new and exciting things like:

  • Bookkeeping and keeping track of income

  • Managing a client pipeline and schedule

  • Creating unique messaging and reaching new people online and in person

While some of this is what gets you excited, sometimes you feel like there's just too many things going on. Suddenly, you're always busy. There doesn't seem to be any time for the work you actually want to be doing (your side hustle) or you're having a hard time actually DOING THE WORK instead of WORKING THE BUSINESS.

Based on my own experience, here are my top three tips for taking your side hustle to full time.

Cultivate focus.

Turning your side hustle into full time is just one way you've started doing this. However, now you need to be extra mindful of how you're spending your time and money. You need to focus on what is "worth it" for your business, which should be where you're generating your revenue.

Create a vision.

Understand where you want your full time business to go and what you want to spend your time doing. Have an idea of how many clients that means you need, or how many t-shirts you need to sell. Have a vision for what your work includes and meaningful goals that you're working towards.

Remember it's all going to come together.

If you're working toward your goals, seeing progress, and still freaking out and feeling like the rug is being pulled out from under you - tell yourself, "It's all going to come together." It may not be today, or tomorrow. But you never know when your next tactic or meeting brings it all together for you and your business!

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