Brand Plan

Define Your Essence

Brand Plan is best for businesses that want to solidify their messaging.
You will leave able to:

> Articulate your vision

> Showcase your values

> Communicate in a clear voice

> Understand your brand essence

Process: We use a combination of worksheets, customer and employee interviews, and questionnaires to get to the heart of your brand.

Timeline: Up to 6 weeks.

Brand Plan

Your investment includes

Discovery Process

> Branding worksheets

> 2 brand interviews

> Brand questionnaire

Core Messaging

> "One sentence" core message

> Elevator pitch

> Biography


Brand Story

> Values-driven messaging

> Brand values

> Customer journey

> SEO-Optimized words + phrases

Target Customers

> Target customer profile

> What your customers need + why

> Market opportunities + trends

Action Steps

> How to reach customers effectively

> Detailed next steps

> Prioritized in order with support options


and feel confident when talking about your business

Envision Your Brand

The Brand Plan is where I always begin to define your personality, values, and core messaging.


Our Clients Tell Us

Sophie is very reliable, professional and easy to reach.

She is very reliable, professional and easy to reach. Sophie keeps me on task my scheduling appointments. Since we started working together on social media marketing and strategy, more people seem to be calling the office for info. I would recommend her to anyone looking to better their online presence and to have accountability for marketing!

Dr. Kathrym Espana
Pediatrician & Founder of Concierge Pediatrics of Houston

I’m looking forward to working with Sophie again.

Sophie was on point with exactly what I expected to be done and then some. She also completed a complete report of her work done with a consultation explaining what she found and created. I am looking forward in working with her in the near future on another project.

Michele Cobin-Foglia of New York, New York
Marketing Director for Mary Kay

Sophie is insightful, thoughtful and get to the core of the matter quickly.

I love working with her!!! Sophie is insightful, thoughtful and get to the core of the matter quickly and turns things around at lightening speed! And if that isn’t enough, another reason I enjoy working with her is because of her fresh eyes and positive take on things and an uncanny ability to bring it all together in a way that it CLICKS! Sophie take the puzzle pieces of my business and you know exactly where each piece goes and what didn’t look like what I expected, it was more than I expected. She always go the extra mile and make what could be an arduous journey very pleasant and doable!

Cecilia Rose
Next Door Strategies

Is your brand effective?

Invest in a strong brand