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Brand Plan

Define Your Essence

Brand Plan is best for businesses that want to solidify their messaging.
You will leave able to:

> Articulate your vision

> Showcase your values

> Communicate in a clear voice

> Understand your brand essence

Process: We use a combination of worksheets, customer and employee interviews, and questionnaires to get to the heart of your brand.

Timeline: Up to 4 weeks.

Total Investment: $1950 (Payment Plans Available).

Brand Plan

Your investment includes

Discovery Process

Comprehensive process full of worksheets, e-books, and insights to help get to the heart of your brand. Our hands-on discovery process allows us to understand who you are, what you do best, and how to reach your audience.

> Branding worksheets

> 2 brand interviews

> Brand questionnaire

Core Messaging

Be prepared for in-person interactions. Hone in on what makes you different so you can succinctly and confidently share how you can make an impact.

> "One sentence" core message

> Elevator pitch - up to 3 versions

> Values-driven messaging + conversation takeaways


Brand Story

Learn how to speak about your brand to your ideal audience by honing in on what makes you different. Your core messaging can be used on your website and social media, so your online presence reflects who you really are.

> Customer journey

> Brand values

> Biography

> SEO-Optimized words + phrases

Target Customers

Know who you should be speaking with and who you best serve. Finding your niche allows you to better position yourself for success.

> Target customer profile

> What your customers need + why

> Market opportunities + trends


Action Steps

We make sure that you leave knowing exactly what next steps to take and how you can leverage your new brand. We tailor our recommendations to what makes the most sense for your business.

> Marketing strategy

> How to reach customers effectively

> Prioritized in order with support options


and feel confident when talking about your business

Envision Your Brand

The Brand Plan is where I always begin to define your personality, values, and core messaging.


Our Clients Tell Us

Sophie is very reliable, professional and easy to reach.

She is very reliable, professional and easy to reach. Sophie keeps me on task my scheduling appointments. Since we started working together on social media marketing and strategy, more people seem to be calling the office for info. I would recommend her to anyone looking to better their online presence and to have accountability for marketing!

Dr. Kathrym Espana
Pediatrician & Founder of Concierge Pediatrics of Houston

I’m looking forward to working with Sophie again.

Sophie was on point with exactly what I expected to be done and then some. She also completed a complete report of her work done with a consultation explaining what she found and created. I am looking forward in working with her in the near future on another project.

Michele Cobin-Foglia of New York, New York
Marketing Director for Mary Kay

Sophie is insightful, thoughtful and get to the core of the matter quickly.

I love working with her!!! Sophie is insightful, thoughtful and get to the core of the matter quickly and turns things around at lightening speed! And if that isn’t enough, another reason I enjoy working with her is because of her fresh eyes and positive take on things and an uncanny ability to bring it all together in a way that it CLICKS! Sophie take the puzzle pieces of my business and you know exactly where each piece goes and what didn’t look like what I expected, it was more than I expected. She always go the extra mile and make what could be an arduous journey very pleasant and doable!

Cecilia Rose
Next Door Strategies

Is your brand effective?

Invest in a strong brand