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Blog

Who is your brand?

Your brand isn’t just a logo, it’s a person. For your customers to know, like, and trust your brand, they need to get to know them. I have been personifying brands since 2012. Personification is the process of assigning human attributes and traits to something non-human, which is an easier way of understanding your brand.…

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Build your following with a strong brand voice

It’s not just what you say, it’s how you say it. A strong voice tells you with tone, content, and intention exactly what it wants to convey. Without any of these one elements, you lose the message. Most of in-person communication is conveyed through body language. Online, barring a video, people have your words and…

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Successful brands don’t follow the crowd

I recently did a Pinterest search for “success” that returned endless bucket lists and quotes, prompting my question: “Why is “run a marathon” on so many bucket lists?” Only .5% of the US population has run a marathon and 50% of runners have never tried a full marathon. 45% of runners have completed two to…

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How to become purposeful with your social media content

Your purposeful content should reflect who you are, what you do, and what you want to be known for. The next step once you’ve realized these three areas is to take your purposeful goals into the content you’re creating. You should be creating social media content that reflects your values and speaks to exactly what…

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Creating a brand with purposeful content

One of the biggest struggles I see with clients is developing purposeful content that adds to a brand’s perception on a macro and micro level. By purposeful, I mean thought-out and planned so that your content comes across as coherent and organized. Content should be: Add to people’s understanding of your brand Educating your audience…

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Branding generates revenue

How many of us understand the value of branding? Branding is the process of developing a differentiated presence in the mind of consumers that attracts and retains customers. According to research, the average revenue increase attributed to presenting the brand consistently is 23%. Having an understanding of your business vision and knowing your ideal audience…

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The power of partnership: collaboration over competition

I love working with other businesses! It’s a great way to get to know someone and to help lift each other up. Every business and business owner has different strengths, so by working together in a complementary way you can create synergies between your businesses (and maybe create something that you may not have attempted…

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The cost of not investing in your online presence

I’ve heard a lot lately that some business owners aren’t interested in investing in their online presence. Online dollars can seem like a lot when you “aren’t getting any website leads anyway.” Your online presence consists of any messages you put out online and can include (but isn’t limited to) your website, social media channels,…

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