how to

How to become purposeful with your social media content

Your purposeful content should reflect who you are, what you do, and what you want to be known for. The next step once you’ve realized these three areas is to take your purposeful goals into the content you’re creating. You should be creating social media content that reflects your values and speaks to exactly what…

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The power of partnership: collaboration over competition

I love working with other businesses! It’s a great way to get to know someone and to help lift each other up. Every business and business owner has different strengths, so by working together in a complementary way you can create synergies between your businesses (and maybe create something that you may not have attempted…

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Top Instagram apps, tools, and resources

Social media is a beast to tackle. There is so much going on, things are always changing, and it’s hard to know what to use to get started with the multitude of apps out there. In response to the confusion I’ve seen online and in person, I’ve put together a list of my top resources…

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21 ways to increase your site traffic

“How do I increase my site traffic?” I have heard this question several times in the past week and wanted to put something together to help small business owners to increase their site traffic. Site traffic is important since online sales can be a numbers game. Online conversion rates are incredibly low, around 2.95%, so…

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Starting a business? Here’s how you can beat stress and overwhelm

Something they didn’t tell you: starting a business is hard. It can look easy from the outside when you hear about the “overnight success” and “$100,000 program launch.” Unfortunately, sometimes these “overnight successes” are 10 years in the making. People slogged for a lot of years to make their businesses happen. They worked through kids…

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