Austin Belly Dance Convention | Event

CREATE MARKETING PLAN AND NEW WEBSITE TO INCREASE EVENT REGISTRATIONS.

Austin Belly Dance Convention is a 3-day event promoting Middle Eastern dance.

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Challenge

Updating current marketing materials to reach their target audience, women aged 35-55.

Strategy

Redefine their target market per city in Texas to create a more defined marketing plan and updated website messaging to appeal to new and returning visitors.

Solution

  • New web design and site map
  • Updated branding style and messaging
  • Comprehensive marketing analysis, market analysis, marketing plan, and marketing strategy
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We received a grant to help our marketing efforts by updating our website, marketing strategy, and brand. By working with Sophie, ABDC was able to redesign our overall marketing target audiences and focus more on branding the website. We really appreciated her flexibility with scheduling to discuss her findings. Now, we love the new look and feel of the website!

Tatianna Smith, Event Manager