Island Traders Clothing | Apparel Retailer

LAUNCH E-COMMERCE SITE WITH NEW BRAND, OVER 70 PRODUCTS, AND GREW SOCIAL MEDIA CHANNELS FROM INCEPTION.

Island Traders Clothing is a wholesale and retail business that sells women's clothing and accessories.

Challenge

The online store was no longer being maintained and did not reflect their new brand "Island Traders Clothing." It was also not reaching their target market of women 45-55.

Insight

People purchase this brand while traveling or on vacation.

Strategy

Define the brand as valuing travel, self expression, and beach life.

Solution

  • New product photography
  • New site to re-brand from Sundresses 4 U to Island Traders Clothing
  • New brand design including logo, content templates, voice
  • Funnel people through social media (Facebook, Instagram, Pinterest) to their new site to drive traffic, sales, and email subscriptions