Black Mountain Apparel | Apparel Wholesaler

RE-BRANDED WHOLESALE AND RETAIL SITES WITH UPDATED PRODUCTS AND INTERFACE.

Black Mountain Apparel designs quality fleece garments that include animal prints targeting an upscale clientele. They primarily sell to wholesalers while maintaining a retail site for smaller customers.

Black Mountain Site.png

Challenge

Both retail and wholesale sites were not reflecting their upscale designs. The sites seemed outdated compared to the cutting edge garments they were designing for Saks Fifth Avenue and other major retailers.

My role was to balance the amount of information they needed with the brand vision they wanted to convey.

Insights

  • Wholesalers needed a look book for items to call for special pricing.
  • Individual buyers needed to see a brand that reflected the clothing's quality.

Solution

A user and mobile-friendly interface, a more upscale look, and the ability to easily navigate new products.

Strategy

Creating a more accessible site, blending their unique strengths and their product lines to showcase the essence of the brand.

Sophie was awesome. Took my verbal ideas and my handwritten pages to life. Very efficient. Had some great ideas not only on my site but how to drive traffic to it.
— Melissa, Manager