Section 4 Resources

Know What's Working

Tools

Online data Collection

• Setting up your Google Analytics
• Conversion rate statistics
• Hot Jar (free trial)

Email marketing tools

• Common email open rates
• Email marketing statistics
• Mailchimp (what I use for email marketing)
• Test your subject line
• See how your emails appear in mobile and desktop interfaces

Online mentions

• Tagboard - Tracking online hashtags across platforms
• Find mentions about your brand

Social media tracking

• Facebook Insights
• Instagram Insights
• Social Media Analytics

Section 4 Resources