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Branding + Marketing

Section 4 Resources

Know What's Working

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Tools

Online data Collection

  • Setting up your Google Analytics
  • Conversion rate statistics
  • Hot Jar (free trial)

 

Email marketing tools

  • Common email open rates
  • Email marketing statistics
  • Mailchimp (what I use for email marketing)
  • Test your subject line
  • See how your emails appear in mobile and desktop interfaces

Online mentions

  • Tagboard - Tracking online hashtags across platforms
  • Find mentions about your brand

Social media tracking

  • Facebook Insights
  • Instagram Insights
  • Social Media Analytics

Section 4 Resources

Featured
21 ways to increase your site traffic
21 ways to increase your site traffic
Starting a business? Here's how you can beat stress and overwhelm
Starting a business? Here's how you can beat stress and overwhelm
3 ways to stay accountable to your business goals
4 ways small businesses can gather data
4 ways small businesses can gather data
Predict and shape demand with consumer data
Predict and shape demand with consumer data
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